A game-changing break-through in the Digital Signage Industry


With the deployment of the Create Your Taste® campaign, McDonald’s redefined the role of technology with the Quick Service Restaurant Industry. Being a close McDonald’s partner for over 45 years, Coates Group successfully deployed a full digital system into all restaurants across the nation, changing the QSR customer experience.


Switchboard™ CMS, Digital Menu Boards, Digital Community Notice Board, Signage & Self-Order Kiosks


Hardware design & manufacture, installation, project management, support


McDonald’s Australia & New Zealand

Digitalising the Customer Experience

Self-Order Kiosks give customers the opportunity to create personalised menus without having to approach the front counter. This experience is further enhanced by our digital menu boards which utilises Coates’ SwitchboardTM CMS to display McDonald’s products, depending on the time of day & weather. Customers are given localised content tailored according to restaurant on each community notice board.

Delivering Optimum Results

Seamlessly integrating digital signage to provide the most effective and efficient customer experience. Increasing conversions, reducing purchase friction and making more profit per sale.

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